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  Executive Director of CCRDA Underlines the Need for Fair Media Coverage of the CSO Sector
 



Dr Meshesha Shewarega with the journalists who attended the orientation session
 

During an orientation session for journalists on CSOs and media relationships held on December 2, 2014, Executive Director of CCRDA, Dr Meshesha Shewarega said the media should fairly cover the CSO sector. He noted the CSO sector has to be considered seriously as it is contributing over 1 billion USD to the Ethiopian economy, which he said is more that the foreign currency the country earns from its major export item, coffee. ôThe sector should be considered as a development partner,ö Dr Meshesha said. He called upon journalists to promote the good practices of CSOs with professional integrity.
 



Dr Meshesha Shewarega speaking about the contribution of the CSO sector
 

He urged the journalists to show the right image the CSO sector has as its current image is among the public is generally bad. Rather than tarnishing the image of the CSO sector in general because of some corrupt organizations, the CCRDA Executive Director said, they should name and shame those CSOs that are corrupt and less responsible, and, on the contrary, encourage and promote the NGOs that are contributing a lot to the development of the country.
 



The participants of the orientation session
 

ôUse the powerful media that you have to constructively promote the sector. You need to name and shame those who are evil,ö Dr Meshesha said.

Another presenter at the orientation session, Melaku Berhanu, a journalist and a communication expert, said providing media coverage to NGOs is doing public service and supporting humanitarian activities. Giving media coverage to CSO activities, according to Melaku, is part of developmental journalism. Melaku further said that covering NGO activities avoids misunderstanding, mistrust, and create common understanding among stakeholders. The media can help fight nepotism and corrupt practices within NGOs, Melaku reiterated.
 



Melaku Berhanu
 

To improve the relationship between the media and NGOs, Melaku recommended that NGOs should give training to journalistsĺ on developmental journalism; they should inform editors and senior journalists about policies relevant to the CSO sector and they need to organize a group of journalists that consistently give media coverage to NGO activities.

Thirty journalists drawn from various media participated in the orientation session. CCRDA in collaboration with Sky Line Media and Communication Plc organized the program.
 

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